Bret Contreras, PhD, CSCS,*D is a teacher, innovator, personal trainer, bestselling author, lifter, and researcher. Best known for his glute-training methods, Bret has established himself as the world’s leading expert in gluteal muscle functioning and development, strength training, and program design. In addition to developing a comprehensive glute-training system, Bret invented the barbell hip thrust, which is the most effective way to increase the strength and size of the glutes, as well as the Thruster, a versatile piece of equipment used to perform the hip thrust.

The BC Strength range of equipment has been developed through the tireless pursuit of perfection at the Glute Lab training facilities in San Diego, Las Vegas and Fort Lauderdale - founded and run by Bret Contreras, the worlds foremost glute training expert.

  • Quality First

    The BC Strength range of products are made with quality in mind. We produce each and every product with attention to detail to ensure you get a great workout, and a product that will continue to be a staple in your training for years to come.

  • Affordable

    We truly believe that health and fitness is something that should be attainable for everyone. With that in mind we work hard to strike a balance between great quality and affordability. We price our products fairly and believe they represent great value for money. 

  • Great Service

    We backup our products with great customer service. And because our team use these products on a daily basis we consider ourselves the experts in providing you with honest, useful and accurate advice on how to get the best results from using them.